How to encourage visitor loyalty, ways to keep your visitors coming back
In this article we will be talking about ideas to use in order to keep visitors returning to your site.
What is the one problem that every website faces in terms of traffic? I would say the issue that every single website on the internet faces is the issue of visitor loyalty.
What is visitor loyalty?
Visitor loyalty is basically creating a reason for the users who visit your site to come back to your site on a recurring basis.
How do we create a reason for users to stay on our site?
Compelling Content. So, what constitutes compelling content?
The best type of content you can write about can fall into a few categories:
- write about what you know best
- keep a journal of your endeavours towards trying to learn a popular skillset
- write about the media, this call fall into many different categories, such as politics or entertainment, if entertainment then you can focus on films — upcoming films, past films, ideas for a great film that should be made, I hope you get the point by now.
It all depends on the type of site you have really. but you should have a goal in mind for what kind of content your site provides to your visitors.
However to give a few examples of things that are compelling to people:
- stuff coming from the angle of a guru
- interesting observations
- interesting writing style
- entertainment news
- specialist help tips
- interesting news
You need to have a goal in mind for what kind of content your website providers to it’s visitors.
A popular way to generate content that has become the whole trademark of the web 2.0 philosophy is to create tools that people are use that can create content for your site, any type of rich media or information submission tool such as:
- article submission
- news submission
- video submission
- podcast submission
- rss submission
- image submission
Just focus on your category or specific niche and do some research to see if there’s a need for this, who are your competitors, and what you can offer.
If you don’t want to spend time building tools or re-inventing the wheel, a few old fashioned tools that have made a resurgeance within the web 2.0 explosion that are always good for having your users create content for you are message boards and chat rooms.
With the use of some of the ideas that we’ve talked about within this article we hope that you will gain some insight and hopefully apply some of these ideas to your websites in order to give your visitors a reason to keep coming back to your website.