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Archive for April, 2008

How to encourage visitor loyalty, ways to keep your visitors coming back

Tuesday, April 22nd, 2008

In this article we will be talking about ideas to use in order to keep visitors returning to your site.

What is the one problem that every website faces in terms of traffic? I would say the issue that every single website on the internet faces is the issue of visitor loyalty.

What is visitor loyalty?
Visitor loyalty is basically creating a reason for the users who visit your site to come back to your site on a recurring basis.

How do we create a reason for users to stay on our site?

Compelling Content. So, what constitutes compelling content?

The best type of content you can write about can fall into a few categories:

  1. write about what you know best
  2. keep a journal of your endeavours towards trying to learn a popular skillset
  3. write about the media, this call fall into many different categories, such as politics or entertainment, if entertainment then you can focus on films — upcoming films, past films, ideas for a great film that should be made, I hope you get the point by now.

It all depends on the type of site you have really. but you should have a goal in mind for what kind of content your site provides to your visitors.

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Finally a system that is easy to use.

Monday, April 14th, 2008

We are proud to introduce our new system for all freelance designers out there. We have the simplest and the best system out there. The interesting part is that you are all familiar to it: $1 gets you $1. To purchase leads on our site, all you need to do is deposit money into your account.

Why is our system better?

Well first of all, it’s just plain easy. $1 gets you $1. Not $3 or $4 gets you one point/credit like other sites. It’s just converting from money to points/credits is just confusing. Don’t you just hate it where you have to buy more 5 more credit and you only need one? With our system, you are not limited to what increments you can buy. You can put the exact amount. If you need $17 for the lead, you can deposit $17.

Credit system causes extensive spending.

I don’t know about you. But the small numbers in a credit system makes me want to spend more money. If I spent $20 to purchase 5 points/credits, physiologically, you are thinking that 5 credits is not a lot. So you go ahead and spent the points/credits and the next thing you know, you have to buy more. Obviously, they are greedy. Let me show you an example on how our system is better and simpler:

We have two projects: A and B
Using Point/Credit System
Project A costs 7 point/credits
Project B costs 4 point/credits.
Your initial purchase: 10 points/credits.

In this example, you ended up needing one more point. But you can’t buy just one point/credit. You need to buy at least 5. So you end up spending a total of $45 for 15 points/credits of which 4 you don’t need. So you just wasted $12.

Using our system

In our system, you can exactly in put the amount you want to deposit: just like you are at a bank. If project A and B costs you a total of $33, you can deposit the exact amount. No wasting money here.

And the best part: the system is a lot easier. Just look at how many lines I had to use to explain the points/credit system.