The Top 5 Common Mistakes Companies Make With their Websites
1) Annoying Splash Pages or splash pages in general
They suck, why?
They leave a bad first impression
They take too long to load
They usually tend to be too drawn out and complicated and
They hurt your sales, why?
The average user on the internet tends to get bombarded with information constantly. by the time They’ve come to your site you will probably be the 100th site of the day. you want to minimize the chances of being filtered out by people who come to the site and you ideally will want to maximize The amplification of your product being noticed.
2) Confusing Navigation Structure
These days websites tend to have alot of information and organizing the information can be hard. but when a website seems like it can’t break it’s content into simple easy to use navigation, it becomes a real chore to sift through the site.
3) Unreadable text
Websites who place white text on black backgrounds or any type of text that is hard to read because it contrasts with the background elements.
4) Excessive use of flash for content
A few years back mtv.com’s website was entirely in flash. the web agency that came up with this idea is still around surprisingly. but the old flash site is gone.
website content created entirely within flash, cannot be bookmarked, everytime the user wants to go back to a specific section of the site they will have to navigate from the beginning of the site in order to reach the section they had previously visited.
Flash website content cannot be indexed by search engines.
Flash websites tend to eat alot of computer resources on the client-side.
5) Long load times
No one uses 56k anymore, the majority of people using the internet these days are on some type of broadband connection. so why is it that even with a broadband connection that there are still sites that still take a long time to load. site optimization is key.
And those are the top 5 mistakes that companies usually make with their websites. In the next installment we’ll go more in detail about the confusing navigation systems and unreadable text.